Forget-Me-Not is a flower subscription that runs on dates, not deliveries.
Enter the birthdays and anniversaries once. The flowers arrive on the right morning, every year, with nothing about them that says a calendar sent them.
Creating an account is free and takes one step, with no confirmation link to chase. Nothing is charged, and no flowers go anywhere until you add a date yourself.
How it works
- Add a person and a date. A birthday, an anniversary, the day someone died. Name, address, and the message you want on the card.
- Choose what arrives. A standing bouquet for that person, from Dutch growers, seasonal rather than identical every year.
- Stop thinking about it. The flowers turn up on the morning of the date, this year and every year after, until you change or delete it.
Why this exists
Nobody forgets their mother's birthday because they stopped caring. They forget because the date sits in a calendar that pings on a Tuesday during a meeting, and by the evening the thought is gone. The intention was never the missing part; the timing was.
Reminder apps hand the work back to you at the worst possible moment. A weekly flower box sends flowers on a schedule that has nothing to do with anyone's life. Forget-Me-Not sits between the two: it takes the date once, and then it acts on it instead of telling you to.
The other half of that promise is discretion. Nothing that arrives is branded, timestamped or footnoted as automated, because a gift that announces its own scheduling is worse than no gift. What the recipient sees is flowers on the right day and a message you wrote.
Frequently asked questions
What is Forget-Me-Not?
Forget-Me-Not is a flower subscription organised around the dates that matter instead of a weekly box. You add the people you care about and the days that count, then flowers are delivered on each of those mornings, year after year, without you setting anything up again.
Will they know it was scheduled?
Not from anything we send. There is no "sent automatically" line, no scheduling footer and no service branding on the card or the wrapping, so what arrives is a bouquet and your message. To be clear about what this is: the gift is genuinely from you and the money is genuinely yours. The only thing we take off your hands is the remembering.
How far ahead do I have to plan?
Once. You enter a date and an address, and that is the last action the date needs. Orders run off the calendar rather than off your attention, so a birthday four years out is already handled the moment you save it.
What if something changes?
Every date can be edited, paused or deleted, and a reminder goes out a few days before each delivery with a one-tap skip. Relationships end and people move, and a subscription that keeps sending flowers into a situation that has changed is worse than one that never sent any.
Where do you deliver, and what does it cost?
The Netherlands first, from Dutch growers, with the rest of the EU to follow. Pricing is per delivery rather than a monthly fee, so a year with three dates costs less than a year with ten and no money moves in the months between. Exact prices are set before launch and shown before you confirm any date.
What happens to the dates and addresses I enter?
They stay yours. The dates, names and addresses you save are used to send the flowers you asked for and nothing else: never sold, never turned into an advertising profile, never handed to a data broker. Everything is hosted in the EU under GDPR, this page makes zero third-party requests (you can check that in your browser's network tab), and you can export or delete all of it at any time.
When can I actually use it?
Not yet. Forget-Me-Not is pre-launch and taking its first accounts now, so creating one puts you in the first group: one step, no confirmation link to chase, and an invite by email when deliveries open in your area. Nothing is charged and no date goes live until you say so.